Little Giggles, a nanny-for-hire service, came to me with only a logo and no established branding—a situation that was limiting their potential. The owner, Amber, knew her business had so much more to offer but needed the brand to fully express its mission and values.
Project Overview
Discovery Phase
The rebranding process began with a deep dive into understanding the heart of Little Giggles. During the discovery call, we explored the business's mission, values, and long-term goals. Together, we crafted a mission statement that not only highlighted their nurturing approach but also resonated with parents and reflected their commitment to personalized child care. The new mission became a foundation for the brand:
"At Little Giggles, our mission is to create a nurturing and supportive environment where every child can grow and learn at their own pace. We are committed to fostering intellectual, social, physical, and emotional development through engaging group activities, personalized play, and reflective quiet time. By treating each child with respect and offering loving, individualized attention, we ensure they feel safe and confident in their journey of discovery. We believe in building strong partnerships with parents, welcoming their input to provide the highest quality care tailored to each child's unique needs and interests."
Brand Development
With the business’ core values clearly defined, I created a mood board that was playful, organic, and bold to align with the brand's child-centric services. This helped shape the overall look and feel of the rebrand. The new brand identity needed to convey imagination, joy, and trust.
From the mood board, I developed a refreshed logo and a visual spread that extended across mockups, patterns, and symbols—each designed to reflect Little Giggles' commitment to nurturing and child development. Bold, imaginative colors and thoughtful patterns brought the brand to life, making it instantly recognizable and memorable.
Results
The project culminated in a complete transformation that exceeded Amber’s expectations. From left to right, the final brand guide showcased the business's values and goals, using realistic mockups to demonstrate how the new identity would function in the real world.
Conclusion
The Little Giggles rebrand perfectly captured the essence of the business, translating its values into a vibrant, cohesive visual identity. The project was more than a design overhaul—it was a strategic alignment of the brand's mission, values, and image to better connect with its target audience.
"Are you searching for a graphic designer who can elevate your brand and exceed your expectations? Search no more! Dariuscreates crafted the ideal brand guide for my business, surpassing my rebranding needs. I was aiming for a minor update, but he delivered a complete transformation that I absolutely adore!"